GivingTuesday takes place on 29 November this year, led for the first time by the Chartered Institute of Fundraising. Ahead of the day, and at the start of our editorial focus on GivingTuesday, we’ve gathered together a handy crib sheet of useful facts and figures.
80+ official country movements around the worldCreated in 2012 – so 10 years old this yearIn 2014, GivingTuesday’s first year in the UK, 800 charities signed upIn the UK, GivingTuesday was led by CAF from 2014-2021, with the Chartered Institute of Fundraising taking over as UK Global Leader from this year
[Data sources: GivingTuesday, CAF, CIOF]
In 2021:
85% of people surveyed globally gave in 2021Globally, only 5% of the people who gave, gave money onlyNon-monetary giving was 2x more common than monetary givingGiving money accounted for 29% of giving internationallyGiving money to registered charities accounted for less than 10% of international givingLess than 33% of any type of giving internationally was through registered charities34% of money given, 30% of volunteering, & 30% of items donated went through registered charitiesOver 90% of people said giving was important to them in 18 of 21 of countries surveyed (and over 97% in 8 out of 21 of countries surveyed)85% of people said they give because they want to make a difference80% of people globally give due to a personal or emotional connection with a cause77% said they use their heart when givingThose who give non–monetary gifts are more likely to give money (72%) than those who do not (23%)
[Data source: GivingTuesday lookback report at 2021 trends in global generosity]
Additional stats:
In 2021 more than 2.1 million donations were made on the PayPal platform to over 160,000 nonprofits and causes around the globe, with PayPal processing a record-breaking $188 millionOver $3.3 million was raised on the iDonate platform in 2021, a 10.3% increase from 2020In 2020, Giving Tuesday brought in £14,000 a minute for good causes in the UK, with figures from Visa showing that £20.2 million was donated via their payment platforms in the UK on 1 December
[Data sources: PayPal, iDonate, CAF]
