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Cash for Kids announces £1mn Cost of Living fund


Cash for Kids, Bauer Media’s charity network, has today announced that £1million will be made available to the most vulnerable families in the UK to help with the cost-of-living crisis.

The cash will be given to families via the charity’s Emergency Appeal, which was first established in March 2020 at the start of the Covid pandemic. To date the appeal has raised nearly £7.5million (£7,457,770) for disadvantaged children in communities across the UK. This new round of funding will target families in financial crisis, allowing them to apply for Cost of Living Grants of £50 per child which can be used for those basic essentials – food, heating and clothes.

Service providers who support vulnerable children, including schools, social services, health professionals and charities, can submit an application form to their local Cash for Kids office on behalf of the families they work with.

Cash for Kids supports vulnerable young people through a number of initiatives throughout the year driven by Bauer brands including the Hits Radio Network, Absolute Radio, Magic Radio, Take a Break, That’s Life, Grazia, Closer and Total TV Guide.

These campaigns included ‘Mission Christmas 2022’ which recently announced that it had raised £14.1million. In total for 2022 the charity is forecast to have raised over £20million.

Sally Aitchison MBE, MD of Cash for Kids said:

“This year looks set to be another challenging one for the most vulnerable and disadvantaged families in our society who, in such a short space of time, have been hugely impacted – first by the pandemic and now with the cost of living crisis.


“We know that our Cost of Living Grants will come as a lifeline to some who are facing a stark choice between heating and eating as the financial crisis continues to bite.


“We see and support these families every day and that’s why we wanted to announce something positive for them. And thanks to the incredible generosity of the British public, that’s just what we are able to do with news of this £1million fund today. We know what a huge difference it will make to families across the UK.”

More cost of living support

Kate has announced funding for organisations that support victims and survivors of domestic abuse and sexual violence, to help with the cost of living.

“Over what can be difficult winter months, this will help them continue their good work.”


— Deputy Mayor for Policing, Crime and Fire (@DeputyMayorofGM) January 13, 2023

If your organisation has experienced financial difficulty due to the energy or cost of living crisis, @crowdfunderuk‘s Active Together fund could help you.

We can support eligible organisations with funding to install energy efficiency measures, like LED lighting

Find out more:

— Sport England (@Sport_England) January 15, 2023

Funding news!

National Lottery Community Fund are providing grants from £10,001 to £75,000 for projects to help support individuals, families and communities currently experiencing hardship as a result of the cost-of-living increases.

Find out more here: https://t.co/AhG63Vemq7 pic.twitter.com/nlhU5wern1

— CVS Inverclyde (@CVSInverclyde) January 13, 2023

Final reminder for charitable organisations supporting people struggling due to the cost of living crisis in @BasingstokeGov area to apply for grants from the cost of living emergency fund. Applications close Tuesday 17 January. See: https://t.co/2nRz0kujkW #trustgreenham pic.twitter.com/iDMHRTv0O1

— GreenhamTrust (@Greenham_Trust) January 13, 2023

Calling all community groups in Notts!

Community groups can apply for up to £5k through our cost of living grants.

The deadline for applications is 29 January. Read more about our Local Communities Fund and find our how to apply. https://t.co/hjDGTRweH6

— Nottinghamshire County Council (@NottsCC) January 12, 2023

The @CoventryBS Cost-of-Living Fund: Community Spaces has grants up to £5k to support community spaces in #Coventry to deliver projects & activities that increase access to services for people facing financial hardship

Apply now https://t.co/jtaZFYm2ex#DoMoreLocal pic.twitter.com/pU79wHgGKl

— Heart of England CF (@HoECF) January 8, 2023

POP has partnered with @ICSOneDevon for the Cost-of-Living Community Fund.

Grants up to £10K are available to Plymouth organisations with ideas to better support individuals & families hit particularly hard by the cost-of-living crisis.

Find out more at https://t.co/rMMoN56ZJK pic.twitter.com/hd8WbccjnS

— Plymouth Octopus Project (POP) (@PlymouthOctopus) January 12, 2023
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